Bhizinesi mweya: kutendeseka, hushamwari, kushingaira, kushingaira.
Bhizinesi uzivi: gadzira kukosha uye kubatsira munharaunda.
Management policy: mutual bhenefiti, kuhwina-kuhwina kubatana.
Management philosophy: sainzi, rationality, standardization, innovation.
Sevhisi pfungwa: mutengi kutanga, kutendeseka-kwakavakirwa, mutengi kugutsikana ndiko kutsvaga kwedu kusingaperi.
Mweya wevanhu: vanhu-vanotungamirwa, vashandi uye mabhizinesi anokura pamwechete.